MASTERCLASSES

Friday, 30 November 2012

How The Times created the first augmented reality magazine, and how any print journalist can make one too



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Print has a problem. Print is static.
With digital news platforms you can combine video and audio, interaction of all kinds, and links to all sorts of other content.
With print, what you see on the page is all you get.
Or it was.
Augmented reality changes that. It removes print’s disadvantage by making it possible to create links within printed images that open up from them into an entire digital world. It turns a static medium into a dynamic one.
OK, we know how easy it is to embed multimedia content into a website or blog.
With augmented reality you can, effectively, embed it into print.
Pointing your smartphone camera at a still image that has been turned into a trigger image for a piece of augmented reality makes that media play.
You make this possible through the use of an augmented reality app or, less sci-fi-sounding, via a digital browser.
Last Saturday (November 18) The Saturday Times Magazine (paywalled) declared it was publishing the first augmented reality supplement:

You need the right app on your phone for the trigger image to be activated and for the secondary media to be loaded.
In the case of The Times, you needed to download an app called Aurasma, which claims to be the world's first visual browser to your iPhone, iPad or Android device.
The Times used Aurasma to link still images, in adverts and editorial, to videos on the same topic, so the magazine cover, for example (pictured above), featured a figure which, when viewed through Aurasma, sprang into life via a short video loop.
What’s great about Aruasma is that anyone can use it for free, provided your application is approved. Mine was within a few minutes, so hopefully yours will be too.
In this masterclass we’ll run through the processes involved in using Aurasma to create augmented reality content of your own. We’ll cover:
  • Subscribing to Aurasma
  • Loading the app into your Android or iPhone
  • Creating augmented reality content – or what Aurasma calls Auras
  • Publishing those Auras and making them findable

Next: Essential preliminaries to making augmented reality content

Friday, 16 November 2012

Infographics for everyone: how to create great infographics using free tools, and with no design skills


You don't have to be a whizz at graphic design to create infographics anymore
A number of free tools now let onyone turn dense information into an attractive, easily-read and absorbed visual story.
So in Masterclass 53 at Multimedia Journalism: A Practical Guide we show how to do that.
But before we get to the free tools to use, we need to decide when, and why, infographics might be important to us as news reporters or storytellers.
So we'll look first at why infographics work, and what they are.
Then we'll map out some ground rules on how to tell a story via an infographic.
We'll look at the source material, the mix of stats and facts that will form the content of your infographic.
And we'll present a range of effective infographics to show what is achievable.
Then we'll build some infographics, using Piktochart, which I judge to be the best free tool.
Finally we'll look at some alternative infographic-building platforms including Infogr.am and Easel.ly.

Next: What are infographics and why use them?

Friday, 26 October 2012

Latest storytelling platforms for journalists - previewing MMJ Masterclass 52


One of the great challenges journalism faces is to find new ways of storytelling
Why do we need to do that?
Because the new media demand new ways of storytelling that are appropriate for them.
So how should we tell stories in the mutlimeda environments of websites or mobile devices, for example?
That's something we are still working on discovering.
Nobody has the definitive answer.
But we do know what tools we now have to work with. We know, for example, that a mobile's inbuilt GPS and camera create storytelling and reporting opportunities that we've never had before.
So in this masterclass we are looking at two brand new storytelling platforms that enable multimedia story finding and telling on websites, blogs and mobile devices.
We look at Grafetee, which is a location-based app that draws information from all sorts of other apps onto one platform, and which I think may have the potential to let you create a local or hyperlocal news resource that can be consumed on mobiles.
We also explore MyHistro, which lets you build multimedia timelines around a theme or story, apply them to a Google map, and embed them anywhere you like.
I'm not going to pretend that I've fully roadtested these two platforms, but from what I've seen I think they deserve serious consideration by anyone who wants to develop their new media storytelling. So this is very much a first look.
We also consider Conweets, which is more accurately described as a story-gathering device rather than a platform on which to tell those stories.
Conweets lets you track conversations between two Twitter users, or identify and follow any of the conversations a given user is having.
With so much news being made on Twitter, Conweets is a great device for easily following the conversations in which stories can be found.

Next: Grafetee: Create a local news site for mobiles

Friday, 12 October 2012

Analytics for journalists; previewing Masterclass 51 at Multimedia Journalism


The latest masterclass at MMJ is about analytics, or the analysis of web traffic
We'll look at how to use analytics tools to chart the effectiveness of your journalism
Analytics show you not only how you have done, but can help you improve what you produce in the future.
If you work for a publisher or broadcaster, analytics tools will be built into the content management system you use. As a journalist, you may or may not have access to those analytics.
Here we'll concentrate on how you can install your own analytics tool on your websites, blogs and apps, and how to use the analytics tools built in to social media networks.
Google Analytics is a powerful free tool, and we'll look here at:
  • How to install Google Analytics
  • How to understand the analytics that Google gives you 
We'll also look at analytics tools for:

Friday, 21 September 2012

5 new masterclasses to help journalists boost their storytelling skills - from Multimedia Journalism: A Practical Guide


We’ve clocked up no fewer that 50 masterclasses at MMJ in the past two years, covering everything from data journalism to Wordpress, video storytelling to creating smartphone apps.

All of these practical guides are available to registered users of MMJ, as are all other masterclasses – including our detailed guides to 12 popular journalism beats including sport, politics, fashion and health.

In the 2012-13 academic year we aim to tackle the latest developments in multimedia journalism, including promising new storytelling platforms, a journalist’s guide to analytics, and how to create infographics.

You’ll find the publishing schedule for the first five masterclasses below. But, as ever, nothing is set in stone, We’d love to hear from you with any suggestions you have for areas you’d like to see us cover.

The way we do journalism is changing at a phenomenal rate. Our goal is to help you keep up. So if there are any tools you’ve discovered that you think other journalists will find useful, let us know and we’ll take an in-depth look at them, and how they can be used.

Masterclass 51: Analytics for journalists

How to use analytics to improve your content and the effectiveness of your journalism.

We’ll include a guide to the tools social platforms including Twitter, Facebook and YouTube provide you with, plus a step-by-step user’s guide to Google Analytics.

Going Live: October 13

Masterclass 52: New storytelling and research tools for journalists

The most promising of the latest tools road tested – how to use them and what they may be able to do for your research and storytelling.

We plan to include Graftee, myhistro, Contweets and others. But if you have further suggestions, get in touch.

Going live: October 27

Masterclass 53: Infographics for beginners

How to easily make professional infographics, and when to use them

You don’t have to be a graphic designer to create infographics anymore. We roadtest some of the tools that promise to help you make great infographics.

But when should you use infographics as a storytelling technique? We’ll give a guide.

Going live: November 10

Masterclass 54: Better smartphone photography

Mobile phone cameras get better all the time, and so do photo apps that let you turn an average snap into an impressive piece of photojournalism.

We’ll give a guide to the best cameras, apps and a run down on good photo-technique.

Going live: November 24

Masterclass 55: Boosting your online presence and personal brand

There are many apps that promise to help you look good on line.

Some, such as Vizify, aim to turn your cv/resume into a beautiful interactive graphic. Others, such as Brand Yourself, work to boost your Google ranking.

We’ll take a look at these and others to see which can do the most for you.

Going live: December 8

Thursday, 14 June 2012

Brand journalism - what it is and how to do it



This is a preview of the 50th masterclass at Multimedia Journalism: A Practical Guide and it’s a little different to the preceding 49.

It’s about something that some people deny is journalism at all. They say it’s just PR or marketing under another name.

But what exactly is brand journalism? You can read a definition of brand journalism in this module.
In other modules we'll look at how to do it, something of its history - how brand journalism has developed as a discipline - and the cases for and against it as a valid branch of journalism. 
Here I want to say why I’m doing this.

Why cover brand journalism?

My reason for covering brand journalism is rooted in two realities.
One is the dire state of employment for journalists with traditional publishers and broadcasters.
The other is the way brands are using social media to communicate. And how they are using journalists, or non-journalists using journalistic techniques, to do so.
And as everything I’ve done under the Multimedia Journalism banner over the past two years has been about trying to equip journalism students for the world of work, and helping working journalists to gain the new skills they need to stay employed, I think we really must cover this new source of work.
It seems to me pretty obvious that in the future many – perhaps most – journalists will be employed by brands. They'll be doing the stuff journalists have always done, and which we are best at, but instead of being employed by a media brand, they'll work for some other sort of organisation.
I use 'brand' as an umbrella term to encompass any organisation, any charity, any pressure group or cause; any manufacturer, retailer, wholesaler; any branch of public service from the police to army to education to social services; any politician or political organisation, group or campaign at every geographic level; any profession, any trade.
All of them will be using what I’m calling brand journalism, but which can also be called content marketing, to communicate, as appropriate, with their existing and potential customers and clients; with those who support a cause or who they’d like to persuade to do so; with whatever communities they represent or serve.
That’s a big shift. 

It's here: get used to it

I don’t think most journalists are ready for it. We are still too hung up on the idea of PR and marketing as the dark side – as the place old journalist go to die when their careers are over.
We need to rethink. This masterclass is my attempt at beginning to do that.
It's also written from a desire to see a debate about brand journalism. In the UK, the Leveson Inquiry into press standards is causing a fundamental rethink of  how journalists operate, and how media companies, governments and other institutions intereract.
It's likely to lead to stricter regulation of the press; to the establishment of standards of behaviour that have been sorely lacking within some sections of the media.
I'd like to see a parallel debate on the emerging world of brand journalism. Maybe we need a powerful new code of ethics and conduct, perhaps enshrined in law, to regulate all journalism, including brand journalism.
I'd like the debate around brand journalism to be rooted in the reailty that, like it or loath it, jornalism performed on behalf of brands, corporations, charities, causes, governments and many others is expanding exponentially. We need to understand what is happening.
Brand journalism, its practice, and its impact is a very big - and very important - subject. For that reason I’m writing a book about it. I'd like that book to be as fully informed as possible, and I invite you to tell me what you think about the subject. You’ll find a note about the project, and how to get in touch, at the end of this masterclass.

Next: What Brand Journalism Is

The Brand Journalism project

I've been commissioned by Routledge to write a book on Brand Journalism, with a companion website. 
The book will be a companion volume to Multimedia Journalism, which deals with essential journalism skills. It won't duplicate the learning programme of MMJ; rather it will move up to the next level and demonstrate how to apply those skills to brand journalism.
It will also demonstrate to journalists, marketers, PR professionals, brand managers and others how to develop and implement a brand journalism strategy. 
It will be highly practical, packed with examples of how brands, organisations, charities, public bodies, campaigns, causes and many more entities are doing brand journalism in ways that are appropriate to them.
If you have any thoughts or comments, or would like to contribute to the project in some way, please contact me, Andy Bull, via the buttons on this site, or DM me @andybull on Titter.
I'm looking for case studies of brand journalists, and examples of brand journalism in action.

Friday, 4 May 2012

Three reasons why you should want to report on religion: Introducing Masterclass 49 at MMJ



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Here’s one good reason: religion throws up many great stories

And here's another: religion affects a great many people, even if they have no faith of their own
According to Judith Mitchell Buddenbaum, author of Reporting News About Religion: An Introduction for Journalists, reporting on religion is second only to education in the public's ranking of importance. Yet it tends to turn up last in audience satisfaction surveys.
So that’s a third good reason to choose it as your beat. Be a great political reporter and you’ll be among many others who are really good at their jobs. Be a great religion reporter and you’ll stand head and shoulders above many of your rivals.
And there will be plenty of stories for you to shine on, because religious faith is a factor in many of the big contemporary issues– from the international right down to the local level.
The war on terror is the obvious one, but there are plenty of others, such as the debates about assisted dying, stem cell research and even science education in schools.
The Religion Writers' Foundation says: “Religion is a factor in the issues Americans consistently name as their top concerns: war, terrorism, education, health care, immigration, the environment and the health of the economy.”
Faith plays a more visible role in public life the USA than it does in the UK. In the former, a presidential candidate’s faith is seen as an important part of their character and suitability for the job. The Pew Institute publishes regular reports on the impact of religion on elections in the US

Journalists don't do God

In the UK, politicians are reluctant to talk openly about their faith. In the words of Tony Blair’s former spin doctor, Alastair Campbell: “We don’t do God”.
In the USA, the Religion Writers' Foundation has produced a great online resource called Reporting on Religion: A Primer on Journalism’s Best Beat, in which it is said: “Religion can enrich your stories by explaining people’s motivations and providing details that can transform run-of-the-mill reports into surprising or provocative narratives.
"Religion shapes people’s actions and reactions in very private and very public ways across the range of news and features. Without it, you’re often not getting the whole story.
“Faith and spirituality are a powerful undertow in so many of the stories of our day. Too often, that undertow remains invisible to media audiences because journalists don’t acknowledge its persistent pull.
“Often, religion provides the 'why' in the equation of a story. Faith motivates people, groups and, at times, nations. Religion plays a significant role in world events from war in the Middle East to tension in Northern Ireland to terrorism in the United States.”
But while religion matters to many people, it matters less to many journalists and journalistic organisations.
The BBC’s Roger Bolton puts the case here for why it should matter in the corporation, and in British journalism, and there’s a great video on the point which I’m not allowed to embed, but which you can watch here.
He says: “Journalists tend to be sceptical of religion and those for whom spirituality is important.
“That's understandable to an extent. Journalists work with evidence; they want proof; want to see things with their own eyes. Faith and belief are the antithesis of that mindset.
“Some journalists take this further and find those who live their lives and make their decisions on the basis of their religious beliefs incomprehensible. Or they're contemptuous of those of sincere spiritual conviction.”
This blog post from a BBC editor demonstrates how religious news can lose out to other stories in the schedules.
A survey from the Pew Research Centre reported here found:  “There’s a major divide between journalists and the general public when it comes to personal faith…only 8 percent of national journalists claim that they attend church or synagogue each week. This compares with 39 percent of the general public. While a lack of personal affiliation doesn‘t necessarily mean that journalists can’t properly report on religion, this disparity is important to note.”

Reporters don't know enough about religion

Despite the need to understand religion as a factor in many stories, many reporters acknowledge they don’t know enough about it.
Less than one-fifth of reporters called themselves “very knowledgeable” about religion in a survey by the Knight Program in Media and Religion at USC and the Ray C. Bliss Institute of Applied Politics at the University of Akron.
And the public thinks religious reporting is sensationalised: “Two-thirds of the American public believe religion coverage is too sensationalized — a view held by less than 30% of reporters”
Not surprisingly, it's people of faith who feel most strongly that religion is badly reported.
The BBC did a survey and found: “Faith groups think that the majority of people derive most of their knowledge of religion from the news. So the power of news coverage to influence opinion about faiths is felt to be particularly strong.”
Among the negatives were “the prominence of occasional negative and inaccurate coverage, most often in News and Current Affairs output, which betrays ignorance of key issues.”
Most faith groups had a grievance about how they were covered.
  • “Minority voices within Islam articulating extreme points of view are thought sometimes to receive disproportionate coverage that harms the image of the faith overall….
  • “Many Jews perceive coverage of the Middle East conflict to be hostile to Israel and, by extension, to them as a faith community.
  • “Roman Catholics are generally worried by what they think is the negative depiction of Catholicism. It is not disputed that child abuse by priests, the health of the Pope or Vatican teaching on sexual morality are newsworthy. It is the repeated presentation of these aspects of Catholicism alone that leads to a sense of being under attack.”

A bid for better faith journalism

Recently, an international organisation was set up to represent faith reporters. It’s called the International Association of Religion Journalists and among its goals are boosting the prominence and professionalism of religion reporting, and emphasising the need for responsible journalism that can unite instead of divide people.
U.S. journalist David Briggs, a Pulitzer Prize nominee and the main driving force behind the initiative told Ruth Eglash: “We are living in a global society and our understanding internationally of religion is weak. With this association, journalists now have contacts in various countries and can work together.”
British Author Karen Armstrong, who supports the body, said: “One of the problems we have is the media who only present very one-sided views of certain religious activities. Islam is the obvious example. We hear all about the negative [things] that people are saying. But we don’t have a balance of the positive.”

Will you be any good as a religion journalist?

Here are a list of traits that the Religion Writers' Foundation says are essential for any great reporter on the faith beat.
Check them out to see how you measure up.

Next: Why religion matters in so many stories