Boris shows exactly how not to tweet

It's like being bludgeoned by half a dozen press releases all at once. Well done Boris's people: that's a mini-masterclass in how not to tweet.

The pyramid of online media consumption

The pyramid of online media consumption

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Making social media manageable: One click posting to Twitter, Facebook, Blogger, YouTube, Flickr, Delicious and more

Social media takes a time. A lot of time if you want to do it well, and on a range of platforms.

So how helpful would it be if you could get one-click posting that sent your multimedia content to a wide range of platforms?

Over the past week I’ve been trying out Posterous, http://posterous.com a tool that promises to do just that.

Posterous acts as a distribution centre. Post once to it via an email and your content is sent on to all the other platforms you have indicated you want to post to: Twitter, Facebook, Flickr, YouTube, Vimeo, blogs on networks including Blogger and WordPress, Delicious, FriendFeed and more.

So you send Posterous an email and, depending on what platform it is posting your content on to, the subject line becomes your heading, the body of the email your text, links are converted into Posterous’s own post.ly shortform, and video -- via links or html – is embed on each appropriate platform. They say you can attach any type of file and they'll post it along with the text of your email: photos, MP3s, documents and video as either links or files.

You also get, at the heart of all this, your own Posterous blog, which might be more appropriate for individual bloggers within a company than for presenting the overall title or brand. That blog also presents your profile and offers links to your content on all the other platforms Posterous is distributing to on your behalf.

So how well does it work? Mostly, pretty well. The tweets are fine. The Facebook content brings heading, short text and image together smoothly.

I found it didn’t always file seamlessly to YouTube, and not all my posts went to Delicious for some reason, or to Flickr. Also, it doesn’t seem to like html code for embedding video into my Blogger blog; it prefers a link. Oh, and the promised post.ly url shortforms don’t seem to appear for me.

But, to be fair, I haven’t been exhaustive in my exploration of how to fine-tune Posterous, so there may well be quick fixes for these glitches.

You don’t have to file to all platforms all of the time. You can use tailored email addresses to specify to Posterous what platforms you want to post to, and you can always go into your Posterous blog and edit the content you have posted if something has gone wrong. Here’s mine: http://andybull.posterous.com/

Mashable did a comparison of Posterous and Tumblr http://mashable.com/2009/06/29/posterous-vs-tumblr/ and Posterous came out well. Mashable concluded: “We’re so much in love with the anytime, everywhere model that Posterous supports for blogging, lifestreaming, photo sharing, and video and audio posting. There’s just too much good stuff there to ignore.”

I’d agree with that. Certainly journalists and publishers are going to need tools like this if we are to make social media work for us.

Now, to see how things go, I shall file this post via email, with screen grabs as attachments, and see how it is rendered. There should be grabs with thsi post of my Posterous blog plus posts sent via Posterous to Twitter, Facebook, Blogger and Friendfeed. If you follow the link to my Posterous  http://andybull.posterous.com/ you can follow on to the other platforms and see how things look.

See and download the full gallery on posterous

Posted via email from Andy's posterous

Forrester on how consumers might pay for online content

No surprise that Forrester finds 80 per cent won't pay for online conent, but interesting results when they ask the other 20 per cent what payment model might work for them.

That throws up a wide range of pereferences

Forrester's blog says the data suggests two things:

1. Publishers should continue to offer free, ad-supported products to the 80% of consumers who won't pay for content online; and
2. Publishers should offer consumers a choice of multichannel subscriptions, single-channel subscriptions, and micropayments for premium product access.

Forester concludes: "There's no one delivery platform, and no one pricing model, that will satisfy all consumers. Consumer willingness to pay is so modest — and, in general, we find it tends to over-report in surveys — that publishers need to be extremely flexible to accommodate the needs of these precious customers.

Full report here: http://blogs.forrester.com/consumer_product_strategy/2009/11/new-forrester-report-consumers-weigh-in-on-paying-for-content.html

Posted via web from Andy's posterous

100 greatest quotes from The Wire

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Agencies not using social media well

The Gordon's Republic blog at BrandRepublic says: The ad agency world is not shining when it comes to using social media to market itself, according to new research, but is pretty good at setting things up blogs and Twitter accounts and then infrequently updating them. http://community.brandrepublic.com/blogs/gordons_republic/archive/2009/11/16/agencies-not-using-social-media-well.aspx

Posted via email from Andy's posterous