Friday, 22 July 2011

New: affordable smartphone apps for small businesses

We specialise in creating professional smartphone apps for small businesses – and at a fraction of the cost you’ll be quoted by web developers.
Why would your company want an app?
Many of your customers own smartphones. Around 30 per cent of mobile phone owners now have these web-enabled devices, and will be very comfortable receiving streams of information on them, via apps.
The service we provide
Our apps are entirely tailored to your company, rendered in your corporate colour palette, and featuring your logos and other artwork.
Your app’s content can be anything you like
We can draw into it feeds of your own content, from your press releases, email bulletins, blogs and  – where appropriate – company intranet.
We can add in Twitter – either running tweets from one account or combining several from key members of your team into one Twitter stream.
The app can carry the full range of multimedia. If you have video or audio content, that can be added to the mix.
And if you would like to bolt on a stream of real-time news that is relevant to your clients, we can do that too.
If you subscribe to a targeted business news service, we can add that. Or we can create such a service for you, from the news sources you specify.
Our apps are incredibly low maintenance. Because they are populated principally from automated RSS feeds, you can pretty much leave them to run themselves.
But if you have items you want to add, you can do so at any time using QuickPost, a simple, instant, web-based posting form. Or we'll do it for you.
How do we do it?
We can do this, with all the rich content described, and at such a competitive price, for two reasons.
One is that we use a publishing platform from USA company GenWi that allows us to build your app relatively quickly and easily. We don’t need to employ programmers to slave over coding, or designers.
The other is that we are highly experience content-creators with 20 years experience in national newspaper and web journalism.
So we know how to build content fast, and help you get your message – and your information – across most effectively.
Who are we?
Your account will be run personally by me, Andy Bull. I’ll create your app and work with you until sign-off. We also have a range of freelance associates – both companies and individuals – who we can call upon if you require additional services.
You’ll find an example of one of our apps here:
or here:
Where your app will be published
It will be accessible as a native app on iPhones, smartphones using the Android platform, and as a web app created in HTML5, and hence accessible from most other mobiles. It can also be made available in the iTunes and Android stores.
What it will cost you
Costs break into two
There is our fee for building and publishing your app. That’s an all-in, one-off £995 – priced to be affordable to small businesses.
Then there are the fees required by GenWi.
These are on a sliding scale, which you’ll find itemised here:
But all you need to pay is $99 a month (about £60) for a fully-functioning app.
Your app will need very little maintenance, but we can monitor it for you if you like, for a nominal fee that we can discuss.
Some detail on the spec you get
Your app will have…
  • An icon that users click to access it, here’s an example:

  • A splash page – an opening screen carrying your company name, corporate logo or other graphical information. Here’s one:
  • A home page, displaying what you consider the most important information. That could be a news feed, other time-sensitive content, or whatever suits you and your clients. Here's one:
  • Up to six information feeds that appear as separate channels within the app:
  • A Twitter feed:
  • Content from blogging platforms such as Wordpress, Blogger and Posterous
  • Content from social media platforms such as YouTube, Audioboo, Flikr and Picassa
Need to know more?
If you'd like to discuss whether an app is right for you, and what content would be best for it, please get in touch, on email at, or DM andybull on Twitter

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