How to take your use of social media to the next level: three linked masterclasses for journalists

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We're going to be running a series of MMJ masterclasses for journalists on building proficiency in social media over the next few weeks

They follow on from our masterclasses on Getting Started in Social Media

Here's a quick preview of our programme of learning:

These linked masterclasses form the second of three co-ordinated learning programmes and are part of a comprehensive guide to the use of social media for journalism
They fit into the second level of tuition at MMJ, the one called Building Proficiency
As such they sit alongside the other subjects that you'll find at the Building Proficiency level in the textbook and on this companion website.
This tuition is currently available exclusively on the website, but will be adapted for inclusion in future editions of the MMJ print and ebook.
After a few days free-to-air it will be available only to registered users of MMJ. The benefits of registration are outlined here. To register, you need to buy the textbook, in ether paper or ebook form.

Here are our learning goals: To develop and enhance the professional presences you have established for yourself, and/or the titles you work on, with the following social platforms:

• Twitter
• Facebook 9including all the recent developments on that platform)
• Google+
• You Tube

And to explore the benefits of building presences on other social platforms including:

• Foursquare
• Instagram
• Digg
• Delicious
• Friendfeed

To demonstrate how to optimise your use of Twitter, Facebook, Google+ and YouTube in regard to:

• The design and branding of your presence on each platform
• Promoting these social media presences on your websites and blogs
• Using a range of tools to optimise your effectiveness on them
• Managing your social media accounts efficiently using a range of tools

To further develop your ability to use social media for story finding and research, and in identifying contacts and experts, through the use of  more advanced social media search tools.

Social media for reporting

A number of recent masterclasses have looked at how to use social media as reporting tools

Because of that, we aren't covering that topic here.
If you are registered with MMJ you can use these resources to gain a full, up-to-date guide to using social media for reporting:

• Live blogging and real-time reporting
• Curatorial journalism
• Location-based content for local journalism

Exercises and projects

The final units in each of these three, linked mastercalsses hold a series of exercises, designed to enable students to research the use of social media; and projects, designed to enable groups of students - or individuals - to hone their skills as social media journalists.

Further learning programmes

There is a Getting Started learning programme here
A further programme at the Professional Standards level is in the schedule. Check here for news of it.

LIVE from October 14: Masterclass 37: Building proficiency with Twitter