MASTERCLASSES

Sunday 4 January 2009

Dial 200999 for a media emergency

Perceptive analysis on the future for print and online in 2009 from Patrick Smith at Paid Content.

Let's face it, in 2009:
  • Print will shrink
  • Titles will close, merge or turn to online-only publication
  • Online-only will not prove viable for most titles
  • Subbing, some reporting and advertising will be outsourced, maybe off-shore
  • Online, which has already overtaken print as a news source, will close on TV
  • The rise of individual journalists as brands will continue, and that might just be good news

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