Tuesday, 20 January 2009

How journalists use company websites

Fascinating bulletin from Jacob Nielsen on how journalists use company websites, including eyetracking analsysis of how they ignore the flannel and focus on the facts. Particulary on the specifics.

It's as instructive for trainee journalists looking for information they can use in stories as it is for the PRs who ought to be dangling their hooks hoping to catch their interest.

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