Friday, 21 May 2010

How I launched three titles into the recession: Sir Ray Tindle on a business model for hard times

Sir Ray had a London title that had lost £192,000 over 10 months. He says the normal solution to such a problem would be either closure or mass redundancy. He chose a new tack, to create three new, very local titles, and to target advertisers who could not afford, or did not want, the exposure the one original wide-ranging title offered.

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