Sir Ray Tindle, boss of Tindle Newspapers,maintains the local press is, collectively, one of the largest and most powerful mediums in the UK. It has a collective circulation of 21 million.
He says profits during the recession are certainly down on the two boom years before it, but that they are as near as damn it the same as those in more normal trading years.
Sir Ray's comments were made at the Local Heroes conference, organised by Press Gazette and Kingston University
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