Sir Ray Tindle quotes recent research from Brand Science into the effectiveness of local paper advertising.
He says that, with newspapers, advertisers see £6.23 in new business for every £1 they spend, compared with £2.23 and £3.57 in other media.
Tindle Newspapers has bought or launched 12 weekly titles since the start of the downturn
If there is a problem, says Sir Ray. it's local authority newspapers: “These propaganda sheets are a real menace to local democracy.”
The video covers part of a talk Sir Ray gave at the Local Heroes conference organised by Press Gazette and Kingston University