Tuesday, 29 June 2010

How to build a journalism business: free interactive course

Yoodoo is a free, interactive learning website that takes you through the whole process of deciding what your business should be, testing and refining your concept.
They do it with short videos and quizzes, taking you through 40 steps to hone your ideas. It’s an impressive free programme that gives you all the material you’d normally expect to pay for in a business manual or ebook.
You could use it to go through the steps that entrepreneurial journalism students at City University New York complete as they begin a business (details here) but while Cuny is about starting the business, Yoodoo goes further along the path and looks at running it as well.
In addition to identifying your product or service and finding your customers, it deals with the nitty gritty of budgeting, sales, marketing, accounting, costs and break-even, Vat, employment law, finding offices and much more.
I’ve taken the course. Here’s a video taster of what they put me through, in a segment about web marketing, and how I got on.

Working on your elevator pitch

You'll find a full outline of how to create that all-important elevator pitch, and your own journalism business, in Masterclass 12 of Multimedia journalism: A Practical Guide here:

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