What should be taught about entrepreneurialism

J-Schools that teach entrepreneurialism - how to build your own job - are few and far between. In Masterclass 12 of Multimedia journalism: A Practical Guide, we look at those that do, and what we can learn from them.

City University New York is a pioneer.
At Cuny they set out to tackle the fact that journalists didn’t understand their own business by establishing a course in which students must create a business plan for a sustainable (which they define as profitable) journalistic enterprise. Cuny won grants of $100k to give as seed money to the best of the ideas students come up with, as decided by a jury of experts.
Here’s what students learn:
How to create a plan for a sustainable (profitable) journalism business
That plan includes

• An elevator pitch – how to sell the idea briefly and effectively
• A needs statement – why does the world need this business?
• Market research and analysis – deciding who their customers are, and talking to them about the idea
• Competitive analysis
• Product plan – what is it?
• Revenue plan – how’s it going to make money?
• Distribution/marketing plan – how will people discover it?
• Operations plan – how will it operate? What will that cost?
• Launch plan– what are the phases and milestones?

You'll find out much more about entrepreneurialism, building a job, and creating a portfolio career here