How to get your title into WH Smith's

Creating a magazine is one thing, getting it into the main showroom for periodicals, WH Smith, is another. David Howell managed it, and in this clip he explains how.

His recommendation is that you first identify, and contact, a distributor who already has a relationship with Smith's.
David found one who was aware Smith's was looking for new magazines to put on the shelves, and was finding a dearth of new titles from major publishers
David did a dummy, the distributor liked it, and pitched it to Smith's. They liked it enough to waive the £2-3,000 price they normally charge for access to their shelves.

You'll find more on David Howell's magazine publishing masterclass at www.multimedia-journalism.co.uk.