Whether you are approaching things as a writer or as a publisher, you need to spot a niche and exploit it.
Specialise as a writer and your income rockets, because those you write for know you are an expert in your field.
Hit the right untapped niche as a publisher and you get the same effect.
In the clip, David Howell advises that, if you are starting out, pick a specialism. It may take you a couple of years to build a market and get the connections you need, but it will be worth it.
Contract publishers are the only guys making any money, he says. Those publishers who are paid to produce everything from Sainsbury’s mag through to a specialist newsletter on fibre optics are where the growth is.
They have a bigger freelance budgets, so go for that market.
David says: “If you have a specialist knowledge there is a market for it, there is a magazine or a newsletter out there – it's just finding it.”
See the rest of David howell's Masterclass in Magazine Publishing at www.multimedia-journalism.co.uk