However entrepreneurial you are, you can't do everything well yourself. In creating a successful magazine, you'll need to bring in experts to cover the areas you don't shine in.
In the clip, David Howell talks of how, for him, the areas he needed to bring others in on were layout and design, and advertising and promotion.
He says: “I particularly needed help with advertising, and there are plenty of freelance advertising execs around who you can hire.”
You can find the rest of David's masterclass on magazine publishing here: http://www.multimedia-journalism.co.uk/node/749/edit and the full Entreprensurialism masterclass, Build Your Own Job, at http://www.multimedia-journalism.co.uk/node/698
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