Stealth writing is a phrase David Howell has invented to cover all that lucrative freelance writing that is not credited.
In the clip he gives the example of Business Link, a site which has thousands of pages of content, with not a byline to be seen. He writes that.
He says: “It’s me but no one knows it’s me, and there is tons of stuff that sits under the high profile stuff. If you can find that work there’s a ton of it.
To get it, pick some markets, call and ask where they source their information from. It’s often a third party content provider, and if so you need to find out which, and approach them.
Use the same skills you would to get a story to build your business: research, knock on doors: “People ask me what’s the most important skill doing this, it’s research frankly.
“The other key skill is you need to develop a selling gene, that idea that you aren’t selling something if you’re a journalist is rubbish, because you are.You can read the full masterclass on entrepreneurial journalism: Build Your Own Job, at www.multimedia-journalism.co.uk